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What is the bcg matrix
What is the bcg matrix






what is the bcg matrix what is the bcg matrix what is the bcg matrix

Cash Cows Provide The Cash Required To Turn Question Marks Into Market Leaders, Cover The Administrative Costs Of The Company, Fund Research, And Development, Service The Corporate Debt, And Pay Dividends To Shareholders.These are business units or products that have a high market share but low growth prospects, such as: Companies Are Advised To Invest In Stars.Ĭash cows are the leaders in the marketplace and generate more cash than they consume.Stars Can Eventually Become Cash Cows If They Sustain Their Success Until A Time When The Market Growth Rate Declines.However, Because Of Their High Growth Rate, Stars Consume Large Amounts Of Cash. Monopolies And First-To-Market Products Are Frequently Termed Stars.The business units or products that have the best market share and generate the most cash are considered stars, such as:








What is the bcg matrix